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Collaboration is the new competitive advantage

For years if not for decades, the buzzword in the worlds of innovation and enterprise, echoing through the lecture theatres of business schools and splattered across white boards in investment fund and marketing companies across the globe, has been disruption. Given the evolving world of exponential growth in computing power, artificial intelligence and deep learning, it may well be that the status of has-been is what this awful word “disruption” will soon occupy. Of course it will still exist, but as a by-product of unprecedented advances rather than a reverently regarded target of some small-minded zero-sum game.

Consider an article that appeared a few days ago on the Forbes website, asking rhetorically if the world-shifting changes that humanity requires, and to a large extent can reasonably expect to see, are likely to be achieved with a mind-set that is calibrated to “disrupting” existing markets. For each of the described challenges – climate change, energy storage, chronic diseases like cancer, and the vast horizons of potential in genomics, biosciences, and immunotherapies – collaboration rather than competition is emerging as the default setting for humanity’s operating system.

Mental models based upon cooperative networks will begin replacing the competitive hierarchies that only just managed to keep the wheels on the capitalist engine as it clattered at quickening speeds through our Industrial age, lurching from financial crisis to military conflict and back again, enshrining inequalities as it went and promoting degradations of Earth’s eco-system along the way. And why will things change?

Of course it would be nice to think that our species is at last articulating a more sustaining moral sense, but it won’t be that. It will simply be that the explosion of data, insatiable demands upon our attention, and the febrile anxieties of dealing with the bright white noise of modern life will render our individual primate brains incapable of disrupting anything remarkable to anything like useful effect.

The Forbes article concludes with admiration for what the digital age has been able to achieve, at least as long as the efficacy of Moore’s Law endured. It is soon to be superseded, however, by the emerging powers of quantum and Neuromorphic computing, with the consequent explosion of processing efficiency that will take our collective capabilities for learning and for thinking far beyond the imaginings of our ancient grassland ancestors.

Working together we will dream bigger, and disrupt far less than we create.

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